Port Sunlight Festival this weekend to attract 30,000!

September 20, 2013

Port Sunlight Festival in association with PG tips is booming

Village expecting 30,000 over two days

Port Sunlight Village Trust is staging one of the biggest events in its history this weekend, maintaining that it will be a prelude to similar scale annual events planned for the future of the area.

The Museum has combined its summer festival and winter food fayre into a signature PG Tips Port Sunlight Festival event tomorrow September 21st/22nd that will coincide with its Founder’s Day celebrations.

Organisers of the Festival are expecting an audience in the region of 30,000 over the two days. Key elements will include over 100 regional food and craft producers, chef demonstration stage, vintage entertainment and children’s rides, a fun dog show, a vintage and classic car display, and live music.

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Lionel Bolland, Chief Executive of the Port Sunlight Village Trust said: “The festival is our most ambitious event initiative to date and we see it as an opportunity to demonstrate how we can widen our role, profile and offer amongst the tourism hub of Merseyside, Wirral & Cheshire.

“Given our exciting partnership with lead sponsors PG Tips in hosting the event, we’re planning a two day bonanza with a heavy emphasis on food, family fun and entertainment. This will boost both the community, indigenous food producers, many SME businesses in the area and of course, generate multipliers effects for the tourism industry too.”

Additional sponsors include Knorr, Family Housing Association, Wirral Animal Feeds, Port Sunlight Garden Centre and Merseyside Recycling and Waste Authority (MRWA) who will be attending to highlight their waste prevention work, in particular the Love Food Hate Waste campaign.

Councillor Graham Morgan, Chairperson of Merseyside Recycling and Waste Authority, said: “We’re really happy to sponsor the event this year. Our waste prevention team will be there in September to provide information, hints and tips about reducing food waste, as well as other giving out other waste prevention information.

“Food waste is a huge issue – it’s the biggest item that makes up what’s in a household bin at 28 percent. People are sometimes surprised when they’re told how much money they could save by smarter food shopping – who wouldn’t want to save up to £50 a month? And as well as the financial and health benefits, this drive on food waste also means less material going to landfill, which is better for all of us.

“The Festival will give us a great opportunity to put this message across to Wirral and Merseyside residents face to face.”

Katherine Lynch, manager of Port Sunlight Museum enthused: “We’re very keen to be regarded as much more than just a visitor attraction as part of our future growth.

“Even in the same year that we have re-opened the Museum following a substantial five figure refurbishment and in addition to our new offer, we want to take the Museum and Port Sunlight Village’s engagement to another level.

“We believe staging a Festival of this nature and magnitude demonstrates our intentions and future long term strategy for boosting visitor numbers and bringing the Village to the people.”

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Alison McGovern Member of Parliament for Wirral South spoke of her delight at the news too.

She said: “I am delighted about the combining of the summer festival and the food fayre to create this exciting event to be held in Port Sunlight. It sounds sure to be a great community event and Port Sunlight is a lovely location for such festivities. It is a wonderful way to mark the 125th anniversary of the Unilever Factory and to celebrate Founders Day.”

The village welcomes approximately 300,000 visitors each year and is home to more than 2,000 residents. For more information visit www.portsunlightvillage.com

Further information is available from Joel Jelen @ Ubiquity pr. Tel. 0845 521 3603 or 07710 436 125 www.ubiquitypr.co.uk

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